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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Thursday Oct 12, 2023
Thursday Oct 12, 2023
Unlocking Success: Defining Your Target Market for Business Growth
Defining your target audience is a crucial step in the marketing process for a new product or service. Understanding who your ideal customers are will help you tailor your marketing efforts and messaging to resonate with the right people. Here's a step-by-step guide to defining your target audience.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Monday Oct 09, 2023
Monday Oct 09, 2023
SWOT analysis is a strategic planning tool used by businesses and organizations to assess and evaluate their internal strengths and weaknesses, as well as external opportunities and threats in their operating environment.
📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Thursday Oct 05, 2023
Thursday Oct 05, 2023
Marketing Essentials 101: A Must-Have List for New Businesses
For new businesses, mastering the top ten marketing considerations is crucial for achieving success in today's competitive landscape. By carefully crafting a strong brand identity, understanding the target audience, and utilizing effective digital marketing strategies, new businesses can build a robust online presence and engage with their customers. Leveraging content marketing, social media, and search engine optimization allows them to create meaningful connections and generate valuable leads. Additionally, tapping into the power of customer reviews and testimonials, while staying compliant with data protection regulations, fosters trust and credibility. Adopting an omnichannel approach, measuring marketing performance, and being adaptable to market trends are vital for sustained growth and market relevance. Ultimately, by prioritizing these ten marketing considerations, new businesses can forge a path to long-term success and establish a solid foundation for continued expansion and prosperity.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Monday Oct 02, 2023
Monday Oct 02, 2023
Scaling, in the context of business and entrepreneurship, refers to the process of growing and expanding a company's operations, revenues, and market reach. It involves increasing the size and scope of a business to accommodate higher demand, capture additional market share, and achieve long-term sustainability and profitability. Scaling is a crucial objective for many businesses as it allows them to realize their full potential and maximize their impact. There are various ways to scale a business, and the specific approach may vary depending on the company's goals, industry, and resources.
📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Thursday Sep 28, 2023
Thursday Sep 28, 2023
Taking the Leap: Strategies for Mitigating Risk in Entrepreneurship
Understanding risk preferences is of paramount importance for entrepreneurs on their journey to success. As risk-taking is inherent in entrepreneurship, being aware of one's risk appetite and tolerance can significantly impact decision-making and business strategies. Entrepreneurs can take several measures to mitigate risk in their business ventures. While it is impossible to eliminate all risks entirely, in this episode we discuss strategies that can help entrepreneurs minimize potential negative impacts and increase their chances of success.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Sunday Sep 24, 2023
Sunday Sep 24, 2023
Angel investors play a critical role in the entrepreneurial ecosystem by providing startups with the initial capital they need to develop their products, validate their business models, and attract additional investment from venture capitalists or other sources as they grow. Their involvement goes beyond just financial support, as they often contribute valuable guidance and mentorship that can help early-stage companies succeed.
📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Thursday Sep 21, 2023
Thursday Sep 21, 2023
Understanding risk preferences is of paramount importance for entrepreneurs on their journey to success. As risk-taking is inherent in entrepreneurship, being aware of one's risk appetite and tolerance can significantly impact decision-making and business strategies. Whether entrepreneurs are risk-seekers, risk-averse, or adopt a more balanced approach, acknowledging and embracing their individual risk preferences allows them to navigate challenges and opportunities more effectively. By leveraging their risk preferences, entrepreneurs can tailor their ventures, investments, and marketing efforts to align with their unique strengths and comfort zones. Moreover, continuous self-awareness and learning about risk preferences can enable entrepreneurs to make informed choices, seize advantageous opportunities, and build resilient businesses that thrive amidst uncertainties. In the dynamic and ever-changing world of entrepreneurship, mastering risk preferences becomes a potent tool for driving innovation, growth, and long-term prosperity.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Thursday Sep 14, 2023
Thursday Sep 14, 2023
Charting Your Course: Essential Considerations for New Business Ventures
Embarking on the journey of starting a new business is both a thrilling and daunting experience. The road to success is paved with careful planning, strategic thinking, and a keen understanding of various aspects that can impact the business's growth and sustainability. By focusing on the ten important considerations highlighted in this episode, new business owners can proactively address key challenges, make informed decisions, and build a strong foundation for their venture. With dedication, perseverance, and a commitment to continuous learning, entrepreneurs can navigate the complexities of entrepreneurship and steer their businesses towards a future filled with endless possibilities and rewarding accomplishments.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Thursday Sep 07, 2023
Thursday Sep 07, 2023
Mastering the Art of Entrepreneurship: Essential Skillsets for Success
The diverse skillsets of entrepreneurs play a vital role in shaping their success and the growth of their ventures. Entrepreneurs must be multifaceted individuals who can wear multiple hats, adapt to various roles, and thrive in challenging environments. From visionary leadership and creative problem-solving to effective communication and resilience, each skill contributes to their ability to navigate obstacles, seize opportunities, and drive innovation. Furthermore, the continuous pursuit of knowledge, a willingness to learn from failures, and a growth mindset are essential attributes that fuel an entrepreneur's journey of constant improvement and self-discovery. As the entrepreneurial landscape continues to evolve, honing and expanding these skillsets becomes crucial for building sustainable and impactful businesses that make a difference in the world. With determination, passion, and a well-rounded set of skills, entrepreneurs can forge their path, overcome hurdles, and leave a lasting legacy in the realms of business and society.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Thursday Aug 31, 2023
Thursday Aug 31, 2023
Fueling Prosperity: The Vital Importance of Entrepreneurship to the Economy
Entrepreneurship is the lifeblood of economic growth and innovation, driving progress and shaping the landscape of industries worldwide. The role of entrepreneurs extends far beyond the creation of new ventures; their impact ripples throughout the entire economy, fostering job creation, wealth generation, and technological advancements. In this episode, we will explore the profound significance of entrepreneurship to the economy and highlight the invaluable contributions made by visionary entrepreneurs. From driving innovation and competition to stimulating economic development, entrepreneurship plays a pivotal role in building resilient and prosperous societies.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.