The Behavioral Economics in Marketing’s Podcast
Increasing Human Capital for Business Growth

Increasing Human Capital for Business Growth

January 14, 2021

Human capital is a measure of the economic value of an employee's skill set. A company that focuses on increasing their human capital has the best possibility for growth because people are a source of competitive advantage. This episode considers the intrinsic and extrinsic factors that contribute to an employee's human capital, as well as several strategies for increasing human capital through personal and professional development, hiring for human capital and team building activities.

7 Most Commonly Effective Leadership Styles

7 Most Commonly Effective Leadership Styles

January 6, 2021

Leadership styles are frameworks and classifications of a leader's characteristic behaviors when directing, motivating, guiding and managing groups of people. Most leaders fall into one of seven categories of leadership styles: servant, democratic, transformational, laissez-faire, facilitative, coaching and visionary. Familiarizing yourself with different types of leadership styles can help make you a better leader.

Top 6 Leadership Theories, a Quick Peak

Top 6 Leadership Theories, a Quick Peak

December 17, 2020

Leadership theories are schools of thought that seek to explain how and why certain individuals become leaders. Such theories often emphasize the characteristics of leaders, but some attempt to identify the behaviors that people can adopt to improve their own leadership abilities in different situations. In this episode, we discuss several popular leadership theories and their applications.

Intro to Behavioral Economics in Marketing Leadership

Intro to Behavioral Economics in Marketing Leadership

December 9, 2020

Understanding how we as humans make decisions is an important part of marketing and leadership. Behavioral economics is the study of decision making and can give keen insight into employee behavior. Leaders can tap into Behavioral Economics to better invest in their team, increase team engagement and motivate their team. In short, behavioral economics can be leveraged to create happy and healthy working environments for their direct reports and fellow employees.

Trailer | Season 2 | Behavioral Economics in Marketing

Trailer | Season 2 | Behavioral Economics in Marketing

December 6, 2020

As a marketing professional, you are called to be leader, even if you aren't a leader by title. For that reason, this season will be dedicated to leadership. Stay tuned for great episodes such as: Motivating Your Team Through Acquisition Theory and Managing Cognitive Dissonance!

Behavioral Economics in Marketing Trailer

Behavioral Economics in Marketing Trailer

November 25, 2020

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Rebalancing Risk Versus Reward

Rebalancing Risk Versus Reward

November 4, 2020

Consumers use cost/benefit or risk/reward analysis in order to maximize their budget, time and effort. Oftentimes these analyses are performed instantaneously, based on knee-jerk reactions; such as the cost being too high, the credit terms not being great or the basic need (want) for the item. However, good marketers can rebalance the consumer's equation by minimizing the perceived risk or cost and maximizing the reward. 

Optimizing Customer Experience (CX) with Priming Effect

Optimizing Customer Experience (CX) with Priming Effect

October 23, 2020

Priming Effect is such an integral part of marketing that marketing professionals should really take the time to understand how to leverage Priming Effect in their marketing. This episode focuses on leveraging the Priming Effect in customer experience (CX) optimization through branding, engagement and placement.

Avoiding the Affect Heuristic in Market Research

Avoiding the Affect Heuristic in Market Research

October 12, 2020

The affect heuristic represents a reliance on good or bad feelings experienced in relation to a stimulus and is typically used while judging the risks and benefits of something. The affect heuristic is a hurdle in marketing research that can skew results. To overcome this hurdle, market researchers should make sure that their data collection methods are sound, understand the ways that their subjects' current attitudes can skew results and seek out peers to review their research.

Build Customer Engagement with IKEA Effect

Build Customer Engagement with IKEA Effect

October 1, 2020

The IKEA Effect is all about how personal investment in a process or product creates and increases value. This episode explores how to engage customers with the IKEA Effect through experiential marketing, customer experience optimization, automated and triggered campaigns, offering customizations, encouragement and community building.

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