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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Thursday Feb 01, 2024
Thursday Feb 01, 2024
Welcome back to Season 8 of our Behavioral Economics in Marketing podcast, where we unravel the intricate dance between consumer behavior and the marketing universe. This season, our spotlight is firmly fixed on the foundational pillars of marketing—the elusive 4Ps. Prepare to delve into the psychological intricacies behind Product, Price, Place, and Promotion as we navigate the landscape of decision-making biases, pricing illusions, and strategic promotional maneuvers. This isn't just marketing theory; it's a journey into the minds of consumers and the art of influencing their choices. So, fasten your seatbelts for a season loaded with intriguing insights, where behavioral economics meets the heart of marketing strategy.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Thursday Jan 25, 2024
Thursday Jan 25, 2024
🎙️ Exciting Announcement for February 1st!
🚀 Brace yourselves for an exhilarating journey into the world of marketing and behavioral economics! Starting February 1st, the Behavioral Economics in Marketing podcast is launching a brand-new season that will unravel the intricacies of consumer behavior, blending insights from psychology and marketing strategy.
🧠✨ Get ready for deep dives into pricing and time discounting, product satisfaction and hedonic adaptation, the influence of place and social proof, and the paradox of choice in promotion. Each episode is a captivating exploration, unlocking the secrets that shape the way we make decisions in the marketplace.
🌟 Subscribe now and mark your calendars! This season is your ticket to understanding the fascinating interplay between marketing and the quirks of human behavior. Let the countdown begin! ⏰🎧
Monday Jan 22, 2024
Monday Jan 22, 2024
Welcome to a special episode dedicated to the art of perspective—a lens through which we interpret the world around us. In this brief but impactful journey, we'll delve into the intricacies of how our viewpoints shape our understanding of situations. Drawing inspiration from the fascinating realm of behavioral economics, we'll explore key concepts that challenge the norm and prompt us to reconsider the familiar. Get ready to elevate your awareness as we unravel the mysteries of perspective in this uniquely insightful episode.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Monday Jan 15, 2024
Monday Jan 15, 2024
🎙️ **Get ready for a mind-bending journey! Season 8 of our Behavioral Economics in Marketing podcast, hosted by Sandra Thomas-Comenole, is launching on February 1! 🚀 Join us as we unravel the fascinating interplay between consumer behavior and the marketing universe. 🕵️♂️ This season, we're putting the spotlight on the cornerstone of marketing—the mysterious 4Ps. 🌟 Explore the intricate psychology behind Product, Price, Place, and Promotion, delving into decision-making biases, pricing illusions, and strategic promotional maneuvers. 🧠💡 It's not just marketing theory; it's a captivating exploration into the minds of consumers and the art of influencing their choices. 🚀 Fasten your seatbelts for a season brimming with eye-opening insights, where behavioral economics converges with the essence of marketing strategy. Don't miss the launch on February 1! #MarketingInsights #BehavioralEconomics #PodcastLaunch #MarketingStrategy #Season8Countdown 🎙️🚀
Sunday Jan 07, 2024
Sunday Jan 07, 2024
Welcome to this special New Year's episode of the Behavioral Economics in Marketing podcast, where we embark on a unique exploration at the crossroads of personal and professional growth through the lens of game theory. In this episode, we draw inspiration from the historical narrative of the conquistador Hernan Cortes, examining how his strategic decisions align with game theory concepts. As we delve into the tale of burning ships and unwavering commitment, we uncover valuable insights applicable to our own resolutions, both personal and professional. Join us on this journey as we unravel the game theory principles behind Cortes' conquest and discover how they can shape our strategies for growth in the coming year.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism
Thursday Dec 28, 2023
Thursday Dec 28, 2023
In the dynamic and competitive world of business, gamification offers entrepreneurs a powerful and versatile tool to connect with customers, engage employees, and drive brand success. By blending fun, motivation, and rewards, gamification can transform mundane tasks into thrilling experiences, turning customers into brand advocates and teams into high-performing champions. Entrepreneurs willing to embrace gamification can level up their businesses, creating memorable and rewarding journeys for all stakeholders involved. So, if you're ready to embark on an epic adventure, start integrating gamification into your business strategy and watch your success soar to new heights.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Saturday Dec 23, 2023
Saturday Dec 23, 2023
Welcome to a special Christmas episode of the Behavioral Economics in Marketing podcast, where tinsel meets tactics, and the holiday spirit intersects with the science of consumer behavior. In the intricate dance of marketing, clarity reigns supreme. Just as in the world of dating, where miscommunication can derail connections, this special episode of the Behavioral Economics in Marketing podcast has spotlighted the stumbling blocks to avoid. Whether it's inconsistent messaging, neglecting personalization, lacking transparency, assuming prior knowledge, or dismissing responsiveness, each hurdle presents an opportunity to enhance clarity.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Thursday Dec 21, 2023
Thursday Dec 21, 2023
The IKEA effect is a powerful psychological phenomenon that entrepreneurs can leverage to transform the product development process into an interactive and emotionally fulfilling journey. By empowering customers through co-creation, DIY experiences, and iterative design, entrepreneurs can strengthen the emotional connection between customers and their products. Engaging customers in the journey, storytelling, and community-building fosters brand loyalty and advocacy. As entrepreneurs embrace the IKEA effect in their product development strategies, they tap into the intrinsic motivations of customers, creating products that are not just possessions but cherished creations born out of collaboration and shared experiences.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Thursday Dec 14, 2023
Thursday Dec 14, 2023
The status quo bias can be a formidable obstacle on the path to entrepreneurship, clouding the vision and hindering the pursuit of innovative ideas. However, by challenging preconceived notions, embracing a growth mindset, surrounding oneself with visionaries, and creating a supportive environment for experimentation, aspiring entrepreneurs can avoid the grasp of this cognitive bias. Visualization and setting ambitious goals empower individuals to step out of their comfort zones and embark on a journey of entrepreneurship with confidence and resilience. Breaking free from the status quo, entrepreneurs can forge their own paths, embrace uncertainty, and turn their passions into purposeful ventures that redefine the future of business and innovation.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Thursday Dec 07, 2023
Thursday Dec 07, 2023
The journey of entrepreneurship is a rewarding adventure filled with learning and growth. By leveraging the right resources, you can enhance your chances of success and overcome obstacles with confidence. Whether you're seeking knowledge, funding, mentorship, or guidance, the resources outlined in this episode can serve as a compass on your entrepreneurial path. Empower yourself with these essential tools and resources, and embark on a transformative journey to build a thriving and successful business that leaves a lasting impact.
Season 7 - Behavioral Economics of Entrepreneurship
In the world of entrepreneurship, success often hinges on understanding the intricate workings of human behavior and decision-making. Behavioral economics, a fascinating interdisciplinary field, delves into the psychology behind how individuals make choices, respond to incentives, and process information. In the realm of marketing, applying behavioral economics principles can be a game-changing strategy for entrepreneurs seeking to connect with their target audience, drive sales, and foster brand loyalty. By harnessing insights from behavioral economics, entrepreneurs can craft more persuasive and effective marketing campaigns, leveraging the quirks of human psychology to their advantage. In this series of the behavioral economics in marketing podcast, we will explore the exciting intersection of behavioral economics and marketing, unveiling how this innovative approach can transform entrepreneurial ventures into resounding successes.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.