The Behavioral Economics in Marketing's Podcast

Delegation Common Pitfalls and Hang-ups

In this episode of the Behavioral Economics in Marketing podcast, we discuss common delegation pitfalls and hang-ups such as delegating to the wrong employee, over-delegating, micromanaging, envy, time costs and fear of loss of control.

Delegation, a Definition

In this episode, we define and discuss delegation including the direction of delegation, the process of delegation and the principles of delegation such as the principle of result expected, the principle of delegation of authority, the scalar principle and the principle of exception.  

Availability Heuristic in Developing an Elevator Pitch

The availability heuristic is all about being top of mind. Developing a strong, punchy elevator pitch can help marketing and sales leaders get their point across and have it stick, developing that top of mind recognition.

Alleviating Conflict Before it Starts

Conflict is a normal part of everyday life and all of us have experienced friction or disagreements. In this episode, we discuss ways to alleviate conflict before it begins such as through open communication, communication training, building report with your team, maintaining transparency and giving positive feedback.

Managing Conflict in the Workplace

When conflicts happen in the workplace; they impede progress, lower morale and can even repel talented employees. Therefore, it is important for leaders to resolve and manage them in an effective manner. In this episode, we discussed ways that leaders can address conflict in the workplace including ways to assess the situation, listen and communicate positively. 

Mastering the Art of Managing Conflict

Mastering the art of managing conflict is a lifelong pursuit. Conflict is a normal part of everyday life and all of us have experienced friction or disagreements. Not surprisingly, conflict can also happen in the workplace. And when conflicts happen at work, they can create discord between co-workers, impede progress, lower morale and can even repel talented employees. In this episode, we discuss categories of conflict and commonly practiced conflict resolution strategies. 

Motivating Your Team Through Acquisition Theory

Acquisition theory is a motivational model that affirms that we all have three motivating drivers: achievement, power and affiliation. The type of motivation by which each we are driven derives from our life experiences, perceptions and cultural norms. As a leader in your organization, assessing and understanding your team's motivational drivers helps you to create a working environment that not only optimizes your employees productivity but promotes their overall wellness and well-being. 

Leveraging Pent-up Demand for Business Growth

In this episode, we considered ways in which travel companies can leverage pent-up demand through research, collaboration, targeting and using this time to skill-up and onboard new employees.

Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?

In this episode, we consider pent-up in the travel industry during COVID-19 in three research studies and their findings from Sandra Thomas-Comenole's recent white paper, "Are we experiencing pent-up demand in the travel industry?" 

What is pent-up demand

Pent-up demand is a build-up of demand for goods and services in an economy where consumers are unable or unwilling to make purchases to satisfy the demand at the present time. This generally occurs during times of economic uncertainty – such as a recession. In this episode, we considered pent-up demand in the travel industry during COVID-19.