81.9K
Downloads
186
Episodes
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
As a marketing professional, you are called to be a leader, even if you aren't a leader by title. For that reason, this season will build on the theme of leadership introduced in the previous season. Stay tuned for great episodes such as: Consciously Creating Cultural Capital and Overcoming the Principal Agent Problem!
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.