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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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Monday Jan 20, 2025
Monday Jan 20, 2025
🚨 Season 9 of Behavioral Economics in Marketing Starts This Thursday! 🚨
I’m Sandra Thomas-Comenole, and I’m excited to kick off Season 9 with fresh insights on remote work and its impact on marketing and leadership.
In Episode 1, we’ll explore how behavioral economics shapes remote work dynamics and what you can do to boost performance and collaboration in a virtual world.
This season, we’ll cover:
- The economics of remote work and its transformation
- The Hawthorne Effect and its influence on remote work
- Reciprocity and building team cooperation
- Hyperbolic Discounting and productivity
- And much more!
🎧 Tune in this Thursday for Episode 1, and in the meantime, make sure you’re following us online and check out our brand-new website at www.behavioraleconomicsinmarketing.com !
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