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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Monday Jan 15, 2024
Monday Jan 15, 2024
🎙️ **Get ready for a mind-bending journey! Season 8 of our Behavioral Economics in Marketing podcast, hosted by Sandra Thomas-Comenole, is launching on February 1! 🚀 Join us as we unravel the fascinating interplay between consumer behavior and the marketing universe. 🕵️♂️ This season, we're putting the spotlight on the cornerstone of marketing—the mysterious 4Ps. 🌟 Explore the intricate psychology behind Product, Price, Place, and Promotion, delving into decision-making biases, pricing illusions, and strategic promotional maneuvers. 🧠💡 It's not just marketing theory; it's a captivating exploration into the minds of consumers and the art of influencing their choices. 🚀 Fasten your seatbelts for a season brimming with eye-opening insights, where behavioral economics converges with the essence of marketing strategy. Don't miss the launch on February 1! #MarketingInsights #BehavioralEconomics #PodcastLaunch #MarketingStrategy #Season8Countdown 🎙️🚀
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