82.1K
Downloads
186
Episodes
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Thursday Jan 25, 2024
Thursday Jan 25, 2024
🎙️ Exciting Announcement for February 1st!
🚀 Brace yourselves for an exhilarating journey into the world of marketing and behavioral economics! Starting February 1st, the Behavioral Economics in Marketing podcast is launching a brand-new season that will unravel the intricacies of consumer behavior, blending insights from psychology and marketing strategy.
🧠✨ Get ready for deep dives into pricing and time discounting, product satisfaction and hedonic adaptation, the influence of place and social proof, and the paradox of choice in promotion. Each episode is a captivating exploration, unlocking the secrets that shape the way we make decisions in the marketplace.
🌟 Subscribe now and mark your calendars! This season is your ticket to understanding the fascinating interplay between marketing and the quirks of human behavior. Let the countdown begin! ⏰🎧
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.