Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast

This episode delving into the intricacies of the "Place" element in marketing, it becomes evident that the strategic decisions surrounding distribution and accessibility are paramount to a brand's success. From the careful selection of retail locations to the seamless management of logistics, "Place" serves as the linchpin in connecting products or services with the right audience. Our exploration has unveiled the significance of aligning distribution strategies with consumer behaviors and preferences, underscoring the pivotal role Place plays in the overall marketing mix. As businesses navigate an ever-evolving landscape, the ability to adapt and optimize their "Place" strategies will continue to be a key driver for success, fostering not only accessibility but also meaningful connections between brands and consumers.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism