Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast

Cultural capital | Cultural capital is a sociological term used to define the tangible and intangible social assets of a person or organization, such as education, intellect, style of speech, dress, behaviors, etc. that promote social mobility and the ability to influence others in a particular situation based on shared elements of culture. Cultural capital functions as a social relation within an economy of practices and includes specific knowledge and shared experiences that confers social status, power and inclusive. 

 

📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature. 

 

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism