Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast

A business plan is a comprehensive written document that outlines the goals, strategies, operations, financial projections, and other important aspects of a business. It serves as a roadmap for the organization, providing a clear and structured outline of how the business will be conceived, developed, and operated. Business plans are typically used for various purposes, including securing financing, guiding company operations, and communicating the company's vision to stakeholders. 

📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The topics will be review, introductory or discrete in nature. 

 

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism