Avoiding Office Herd Behavior with Behavioral Economics

🎯 Herd behavior is all about making a decision based, at least in part, on the behavior and choices of others. In this episode we discussed ways that leaders can avoid herd behavior in the workplace including eradicating time constraints, communication training, consciously creating culture and building diverse and inclusive teams.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism