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Category: Business:Marketing

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

January 6, 2022

Marshall Fire Boulder Colorado Announcement

Boulder Colorado Fires Announcement from host, Sandra Thomas-Comenole

On December 30th, 2021, a wildfire blazed through the residential communities of Boulder Co, including the community that my family and I call home. Around 12 noon on that day, we noticed our neighbor's house two doors down on fire and called 911. They had no idea that there was even a fire in the area. My husband and I quickly got our 4 children and ourselves out of our house, leaving with the clothes on our backs and without shoes on our feet. We made it safely out as we could see the fire make its way into our own backyard. That day over 34,000 people were evacuated from our community as the fire tore its way and destroyed approximately 1000 homes including our own. 

For this reason, I will be taking a break from producing new episodes of the Behavioral Economics in Marketing Podcast. But do not worry, I have several episodes written and ready to record. And will do so as soon as we can stabilize our situation. For those wishing to expedite that process, please consider donating to my family's GoFundMe page: https://gofund.me/1639415b

Please feel free to share it as well.


Thank you for your commitment to the Behavioral Economics in Marketing podcast and I look forward to cueing up new episodes as soon as I can.


Donate to help our family recover from the Boulder Colorado Fires https://gofund.me/1639415b