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60Episodes
Category: Business:Marketing

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

November 25, 2021

Replay: Optimizing Customer Experience (CX) with Priming Effect

Replay: Priming Effect is such an integral part of marketing that marketing professionals should really take the time to understand how to leverage Priming Effect in their marketing. This episode focuses on leveraging the Priming Effect in customer experience (CX) optimization through branding, engagement and placement.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

November 18, 2021

6 Stages of the Customer Journey

During the next few episodes, we will go on a deep dive into customer journeys. What they are, why they are important and how to optimize customer journeys through behavioral economics. In the last episode, we defined customer journeys. In this episode, we consider the 6 common phases of the customer journey including awareness, evaluation, consideration, purchase, retention and advocacy.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

November 11, 2021

Customer Journeys, a Definition

During the next few episodes, we will go on a deep dive into customer journeys. What they are, why they are important and how to optimize customer journeys through behavioral economics. For this reason, this episode provides a thorough foundation into what a customer journey is, from a consumer standpoint and a marketing professional standpoint, as well as other definitions that are important to customer journey mapping. Additionally, we offer an excellent case study into how customer journey mapping can improve user experience (UX) and directly impact conversion rates.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

November 4, 2021

Priming Effect on Market Research

Priming Effect is a phenomenon whereby exposure to one stimulus influences how a person responds to a subsequent stimulus, without any awareness of the connection. Priming Effect is an integral part of marketing and can be leveraged in branding, key value propositions and unique selling points, engagement, user experience (UX), customer journeys, negotiations and company culture. But it should be avoided in market research. This episode gives practical ways for marketing professionals to avoid Priming Effect in market research.

Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism