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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Saturday May 29, 2021
Delegation Common Pitfalls and Hang-ups
Saturday May 29, 2021
Saturday May 29, 2021
In this episode of the Behavioral Economics in Marketing podcast, we discuss common delegation pitfalls and hang-ups such as delegating to the wrong employee, over-delegating, micromanaging, envy, time costs and fear of loss of control.
Thursday May 20, 2021
Delegation, a Definition
Thursday May 20, 2021
Thursday May 20, 2021
In this episode, we define and discuss delegation including the direction of delegation, the process of delegation and the principles of delegation such as the principle of result expected, the principle of delegation of authority, the scalar principle and the principle of exception.
Thursday May 13, 2021
Availability Heuristic in Developing an Elevator Pitch
Thursday May 13, 2021
Thursday May 13, 2021
The availability heuristic is all about being top of mind. Developing a strong, punchy elevator pitch can help marketing and sales leaders get their point across and have it stick, developing that top of mind recognition.