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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Thursday Mar 18, 2021
Motivating Your Team Through Acquisition Theory
Thursday Mar 18, 2021
Thursday Mar 18, 2021
Acquisition theory is a motivational model that affirms that we all have three motivating drivers: achievement, power and affiliation. The type of motivation by which each we are driven derives from our life experiences, perceptions and cultural norms. As a leader in your organization, assessing and understanding your team's motivational drivers helps you to create a working environment that not only optimizes your employees productivity but promotes their overall wellness and well-being.
Thursday Mar 04, 2021
Leveraging Pent-up Demand for Business Growth
Thursday Mar 04, 2021
Thursday Mar 04, 2021
In this episode, we considered ways in which travel companies can leverage pent-up demand through research, collaboration, targeting and using this time to skill-up and onboard new employees.