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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Episodes
Monday Jan 25, 2021
Managing Cognitive Dissonance
Monday Jan 25, 2021
Monday Jan 25, 2021
Cognitive dissonance is the phenomenon of having inconsistent thoughts, beliefs, values or attitudes and can cause psychological stress. People who experience cognitive dissonance can act irrationally to relieve that stress. Leaders can alleviate cognitive dissonance through expectation management and strong communication.
Thursday Jan 14, 2021
Increasing Human Capital for Business Growth
Thursday Jan 14, 2021
Thursday Jan 14, 2021
Human capital is a measure of the economic value of an employee's skill set. A company that focuses on increasing their human capital has the best possibility for growth because people are a source of competitive advantage. This episode considers the intrinsic and extrinsic factors that contribute to an employee's human capital, as well as several strategies for increasing human capital through personal and professional development, hiring for human capital and team building activities.
Wednesday Jan 06, 2021
7 Most Commonly Effective Leadership Styles
Wednesday Jan 06, 2021
Wednesday Jan 06, 2021
Leadership styles are frameworks and classifications of a leader's characteristic behaviors when directing, motivating, guiding and managing groups of people. Most leaders fall into one of seven categories of leadership styles: servant, democratic, transformational, laissez-faire, facilitative, coaching and visionary. Familiarizing yourself with different types of leadership styles can help make you a better leader.
Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
Sandra Thomas-Comenole | Host | Marketing professional with over 10 years of experience leading marketing and sales teams and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism